Amiya Chandra calls for deeper engagement of OOH in development initiatives

In OOH News By M4G Bureau - July 30, 2018

Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry

Kolkata Metro exploring new ways to boost ad revenues

In OOH News By M4G Bureau - July 24, 2018

The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings

SPACES unfolds superpowered HygroCotton offerings

In Campaigns By Bhawana Anand - July 24, 2018

The campaign was executed by MOMS Outdoor Media Solutions in 18 cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Surat, Vizag, Lucknow, Ranchi, Guwahati, Chandigarh, Ludhiana, parts of Kerala and Jammu

‘Smart transport will change the media landscape of Kolkata’

In Viewpoints By Ria Banerjee - July 16, 2018

Narayan Swaroop Nigam, Secretary, Transport Department, Govt of West Bengal and Managing Director, WBTC, CSTC & WBSTC shares his perspectives on how technology adoption to augment the urban transportation systems will augment the advertising opportunities

Telangana Govt takes to OOH in corporate style

In Gallery By M4G Bureau - July 05, 2018

The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements

Adidas engages football maniacs through interactive DOOH

In Digital OOH By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28

In OOH News By M4G Bureau - June 27, 2018

At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed

Global Sports Commerce acquires Belgian firm BrightBoard

In Digital OOH By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign

Sonata rings in wedding season with a multi-city OOH campaign

In Campaigns By M4G Bureau - June 08, 2018

The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand