Fly Up heats up OOH in WB with ‘Karle chill’ campaign

In Campaigns By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

OAP celebrates its 17 year journey on OOH

In OOH News By M4G Bureau - July 08, 2019

Outdoor Advertising Professionals (OAP) India has completed 17 years in the OOH business and the organization leverages the outdoor medium in Bengaluru, Mumbai, Kolkata and Guwahati to highlight the occasion

Selvel One Group strengthens LED display solution business

In Digital OOH By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

Revised draft BBMP ad bylaws to be presented to HC soon

In OOH News By Ria Banerjee - June 27, 2019

The revised draft ad bylaws to be presented for court hearing in 2-3 days

Bengaluru large format media owners stepping up efforts to put business back on the rails

In OOH News By Ria Banerjee - June 26, 2019

Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006

UK’s Women’s Aid and Engine wins Grand Prix in Ocean’s 10th anniversary celebration of top DOOH campaigns

In Digital OOH By M4G Bureau - June 21, 2019

DOOH is redefining human engagement, says Ocean CEO Tim Bleakley

BBMP to present new ad bylaws draft in HC on June 21

In OOH News By Ria Banerjee - June 19, 2019

The Karnataka High Court Judge extends the date for presenting the new draft bylaws to June 21st

Colors Cineplex redefines entertainment at Nauchandi Mela

In Campaigns By Bhawana Anand - June 14, 2019

The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut

Imagica highlights special holiday treats

In Campaigns By Pray Jani - June 12, 2019

Attractive creatives and engaging campaigns showcase the theme park’s exciting offerings this holiday season