Results For "ENGA"
679 News Found
FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore
In Digital OOH By M4G Bureau - July 06, 2021
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
In OOH News By M4G Bureau - June 22, 2021
The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.
Unlock 2.0 cold comfort for Bengaluru hoardings business
In OOH News By M4G Bureau - June 21, 2021
Outdoor media owners and agencies in the city are waiting anxiously waiting for the new rules for setting in motion large format advertising in the city.
Stroer engages location analytics company Placense at Greetech Festival
In Digital OOH By M4G Bureau - June 18, 2021
“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.
‘Let’s think about what OOH could be, not how it was’
In Viewpoints By N Jayalakshmi - June 17, 2021
The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.
When an auto ride says it loud and clear!
In OOH News By M4G Bureau - June 09, 2021
The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.
Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban
In OOH News By Rajiv Raghunath - June 08, 2021
If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
In OOH News By Rajiv Raghunath - June 07, 2021
Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.
‘Engage innovators at campaign ideation stage’
In OOH Solutions By Pray Jani - June 04, 2021
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.
