JCDecaux India wins exclusive ad rights at Kempegowda International Airport Bengaluru for a further 12 years

In OOH News By Rajiv Raghunath - June 24, 2022

The rights cover multiple locations that include Terminal 1, Terminal 2, Multi Model Transport Hub

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

In OOH News By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru

In OOH News By M4G Bureau - June 10, 2022

As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and small formats – including two large video walls at the entrance and concourse

Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement

In OOH News By Rajiv Raghunath - June 03, 2022

Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.

Adani Airports engages Lemma as tech partner to power pDOOH

In Digital OOH By M4G Bureau - June 02, 2022

The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.

Can OOH be an integral part of public space design?

In Viewpoints By N Jayalakshmi - May 10, 2022

Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.

Nagpur’s NavaBharat goes outdoor to promote Dance Marathon

In Campaigns By M4G Bureau - May 04, 2022

The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.

Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum

In Campaigns By M4G Bureau - April 27, 2022

Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others

Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp

In Campaigns By M4G Bureau - April 21, 2022

The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.

Bengaluru airport gearing up for growing international air passenger traffic

In OOH News By Rajiv Raghunath - April 01, 2022

BIAL resumes 25 international departing flights in a day; Expects to add new routes and airlines in a phased approach