Avenir Brand unveils'HE' in the outdoor

In Campaigns By VJ Media Bureau - June 30, 2014

The OOH firms used a variety of OOH media to target male consumers

Cheil Worldwide SW Asia brings on board Arun Sharma as VP

In OOH News By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences

Sonic unveils action-packed activation programme to engage with kids & youth

In OOH News By VJ Media Bureau - May 30, 2014

The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes

DDB Mudra Group surprises moms on Mother's Day

In OOH News By VJ Media Bureau - May 14, 2014

The agency decided to surprise mothers of all their employees across offices through an OOH campaign

'We just need a tipping point to be creative'

In Viewpoints By M4G Bureau - February 04, 2014

In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.

RED FM's tribute to Sachin in Kolkata

In OOH News By Nabamita Chatterjee - November 23, 2013

The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.

Cheil Worldwide SW Asia gets new talent

In OOH News By VJ Media Bureau - June 19, 2013

The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors to add firepower to recent expansion in creative & digital.

Cheil crafts high-voltage buzz for Samsung Galaxy S4

In OOH News By VJ Media Bureau - June 10, 2013

Cheil Worldwide SW Asia creates a vibrant and fresh outdoor campaign for Samsung Galaxy S4, reaching the target audience across the country through large and high impact media formats .

Cheil Worldwide launches new vision to celebrate 40th anniversary

In OOH News By VJ Media Bureau - May 15, 2013

The company slogan,'Ideas that move', reflects the new vision and change in its approach to become a complete solution provider.

Bridge of Life - An outdoor initiative to heal

In OOH News By Bhawana Anand - February 16, 2013

Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.