Time to enhance Hyperlocal DOOH strategies with programmatic technology

In Viewpoints By M4G Bureau - July 14, 2020

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario

Raj Ad Zone installs Arrow Digital's EFI H1625

In OOH Solutions By M4G Bureau - July 10, 2020

Raj Ad Zone invests in the Hybrid Printer amidst of the pandemic and plans to bring in more printers soon

Samsung Electronics launches virtual ‘Visual Experience Showcase 2020’

In OOH Solutions By M4G Bureau - July 07, 2020

The virtual tour showcases QLED 8K, outdoor, videowalls, and LED signage along with the MagicINFO solution, demonstrating the benefit of Samsung technology

Arrow Digital installs ‘EFI Pro 24f Flatbed’ printer at its Ahmedabad demo center

In OOH Solutions By M4G Bureau - July 02, 2020

In this pandemic situation, the printer aims to hit the rigid market by producing high value applications with unmatched quality and speed

300 SMEs in the UK benefit from Ocean Outdoor ad fund

In Digital OOH By Rajiv Raghunath - May 11, 2020

Value of advertising space extended to £14million

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

OAAA exploring safeguards for US OOH business

In OOH News By M4G Bureau - March 25, 2020

The OOH industry could benefit from the government stimulus packages and other spends

Arrow install Efi-Vutek GS3200 at Octopus Advertising

In OOH Solutions By Pray Jani - March 12, 2020

We consciously decided to buy efi-VUTEk technology from Arrow Digital because of their after-sale support, says Octopus Advertising

Ogilvy India appoints 3 new Chief Creative Officers

In OOH News By M4G Bureau - February 04, 2020

Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak will be given the duty to shape the creative work that defines Ogilvy India

RailTel Executive Director K Manohar Raja to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - January 27, 2020

K Manohar Raja will speak on the theme of "How railway network modernisation will redefine India’s transit infra"