'Need specialist agencies with a pan India presence'

In Viewpoints By M4G Bureau - January 15, 2014

Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…

Activation versus OOH: Clearly defined roles

In Viewpoints By M4G Bureau - December 12, 2013

Nabendu Bhattacharya, Founder-Member and MD, Milestone Brandcom, tells Outdoor Asia how Activation can play an effective role in influencing consumer's purchase decision.

'Need definite OOH policies for heritage sites'

In Viewpoints By M4G Bureau - December 10, 2013

There is need for more definite rules and regulations regarding heritage zones like Park Street, Lalbazaar, Assembly House etc in Kolkata, says Mainak Chatterjee, Manager Marketing & Admin, Senco Gold Limited, as he shares with Outdoor Asia his thoughts on the OOH scenario in West Bengal.

Racold promotes hot water bath on OOH

In OOH News By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

Zee TV's Dancewala campaign

In OOH News By MunmunSaha - October 28, 2013

The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.

HBO's latest OOH blockbuster

In Campaigns By Bhawana Anand - September 20, 2013

HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.

Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'

Kissan's growing and living campaign

In OOH News By Reena Mehta - May 02, 2013

When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A standing example of this is Kissan's new'Growing, living billboard'.

Times OOH bags ad rights to BMTC's new terminal at Whitefield

In OOH News By Vjmedia Work Team - January 31, 2013

The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.