Results For "EFI"
158 News Found
Mumbai Metro One gets nod for rebranding more stations
In OOH News By M4G Bureau - April 18, 2017
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer
In OOH News By VJ Media Bureau - January 24, 2017
The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital
Piccadilly Circus billboards go dark for 1st time in many years
In Digital OOH By VJ Media Bureau - January 17, 2017
The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
In OOH News By VJ Media Bureau - December 22, 2016
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.
Creativity, innovation are key to OOH growth
In Digital OOH By VJ Media Bureau - December 19, 2016
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Members must prove paid tax to come on board IOAA's website: Indrajit Sen
In OOH News By Satarupa Chakraborty - October 24, 2015
With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.
Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri
In Campaigns By VJ Media Bureau - August 14, 2015
Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.
Havas Media wins integrated media AOR of ClubMyCab
In OOH News By VJ Media Bureau - August 10, 2015
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.
'Consolidation will spur industry growth'
In Viewpoints By M4G Bureau - January 16, 2015
C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.
Indian OOH industry is primed for accelerated growth: EFI CEO
In OOH News By Rajiv Raghunath - December 22, 2014
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country