‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.

Parle building up the fizz

In Campaigns By M4G Bureau - May 18, 2018

The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect with millions of consumers across India

Arihant Digi Prints installs EFI-VUTEk 5r

In OOH Solutions By M4G Bureau - May 17, 2018

Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality at the highest rated throughput speeds along with a range of options at lowest total cost of ownership

Imagination Delivered adopts greener technology with EFI LED UV printer installation

In OOH Solutions By M4G Bureau - May 10, 2018

The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications

Aarkay Universal installs Efi-H1625 LED UV inkjet hybrid printer

In OOH Solutions By M4G Bureau - April 17, 2018

The printer’s lower-temperature curing translates into reduced energy costs. And, unlike solvent printers used in wide-format graphics printing, the printer’s inks have virtually no VOCs

Macro Media Digital, Hannu Marketing install Arrow’s Efi-VUTEk 5r UV inkjet digital printer

In OOH Solutions By M4G Bureau - March 13, 2018

The Vutek LED roll-to-roll 5r can handle a variety of flexible and rigid media, which makes it a perfect match for all close-view indoor and outdoor applications including building wraps, billboards, etc.

Grandesign brings on board Doug Hecht to reinforce $100mn growth plan

In OOH News By M4G Bureau - February 27, 2018

Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.

Prince Digi Graphics adds Efi Vutek GS3250 LXPro LED to its portfolio

In OOH Solutions By M4G Bureau - January 30, 2018

The GS3250 LX PRO comes with dual resolution capability of 600 dpi or 1000 dpi for superior graphics. It allows the firm to tap into premium margin jobs and provide same day order-to-delivery.

‘OOH design must befit the streetscape’

In Viewpoints By Manu Mahajan - January 22, 2018

OOH has the power to shape streetscape which reflect the vitality and character of an area, allowing for a complex interplay of various elements (below and above ground), and careful juxtoposition of these elements is going to result in memorable and unique streetscapes

Integrated campaigns deliver best: AdReaction study

In Research By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other