Results For "EFI"
158 News Found
Perion’s next frontier: Redefining the contours of OOH with technology
In OOH News By Vasant Jante - June 06, 2024
In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential
I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements
In OOH News By M4G Bureau - June 05, 2024
While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the Ministry’s press release.
Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation
In OOH News By Sakshi Sanghavi - May 02, 2024
The new brand identity was developed together with the Zurich branding agency MADE Identity.
IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH
In OOH News By Sakshi Sanghavi - April 20, 2024
He will also throw light on various industry initiatives that are being planned to strengthen OOH share of client spends
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach
In Viewpoints By Rajiv Raghunath - April 08, 2024
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.
Wakefit wakes up Bengaluru: Navigating success with hyperlocal marketing
In Campaigns By Sakshi Sanghavi - March 28, 2024
In Bengaluru's urban expanse, the Wakefit Sofa ad shines on gantries, inviting all to experience its unmatched comfort and style
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
All about car insurance
In Campaigns By Amrit Mishra - March 04, 2024
ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.
MRSI adopts new socio-economic classification system ISEC
In OOH News By M4G Bureau - February 21, 2024
Incorporates women’s education as one of the key definers of social capital