Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

The Advertising Club re-elects Partho Dasgupta as President for 2020-21

In OOH News By M4G Bureau - September 30, 2020

The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed

Dabur launches Ghar Ghar Immunity initiative for its juice range

In OOH News By M4G Bureau - September 30, 2020

The awareness campaign has been planned to execute across top 15 jogger parks in New Delhi

DMRC seems to rely on outdoor advertising to recover loss

In OOH News By M4G Bureau - September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising

Rural Marketing Association of India appoints new leadership team

In OOH News By M4G Bureau - September 29, 2020

Biswabaran Chakrabarti has been re-elected as President for the second consecutive term in its 15th AGM

Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

In Research By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

Dabur launches campaign to relieve exam stress of JEE & NEET aspirants

In Campaigns By M4G Bureau - September 24, 2020

Rheumatil oil massage centers were set up across JEE and NEET centers in cities such as Lucknow, Allahabad, Kanpur, Varanasi, Patna and Bhopal

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Anupriya Acharya takes over charge of AAAI as President

In OOH News By M4G Bureau - September 22, 2020

Ashish Bhasin will be the ex-officio member of the association executive committee for 2020-21 as its immediate past President

WOO’s #OurSecondChance hits 40,000 digital screens globally

In OOH News By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign