‘Young, tech-oriented professionals will ride the next OOH growth wave’

In Digital OOH By M4G Bureau - October 20, 2020

S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

In Research By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

Mumbai Media owners unsatisfied with Western Railway's rebate proposal

In OOH News By Pray Jani - October 19, 2020

According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019

LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens

In Digital OOH By Rajiv Raghunath - October 19, 2020

Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

‘DOOH is set to compete strongly with Digital & TV’

In Digital OOH By Bhawana Anand - October 16, 2020

Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table

‘Highlight the true potential of the medium’

In OOH News By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

Outcome Health COO Nandini Ramani joins DPAA Board

In Digital OOH By M4G Bureau - October 14, 2020

Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

In Digital OOH By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

Lemma & VIOOH partner to scale up pDOOH offerings

In Digital OOH By M4G Bureau - October 13, 2020

The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users