An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

In Campaigns By M4G Bureau - November 27, 2020

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21

JCDecaux UK wins Manchester City Council DOOH advertising contract

In Digital OOH By M4G Bureau - November 26, 2020

The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021

‘Craft OOH-centric creatives’

In Viewpoints By Bhawana Anand - November 26, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom sees the demand for OOH innovations growing with the advent of new technologies and wider use of DOOH

Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity

In OOH News By M4G Bureau - November 25, 2020

Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars

ECI urges political parties to make local bodies election campaigning eco-friendly

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

Sweden’s Outdoor Impact joins The World Out of Home Organization

In Digital OOH By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

‘Micro-buying is growing by the minute’

In Viewpoints By Rajiv Raghunath - November 23, 2020

The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital

Senco Gold makes appearance on Delhi's street furniture

In Campaigns By M4G Bureau - November 20, 2020

The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux

Professional female mountaineers take charge for Skechers’ OOH campaign installation

In Campaigns By M4G Bureau - November 19, 2020

The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)

ICICI Lombard provides cycles and helmets to Mumbai Dabbawallas as Diwali gift

In Campaigns By M4G Bureau - November 17, 2020

The effort is in sync with the brand’s aim to help different set of stakeholders restart their lives, under its #RestartRight campaign