Results For "EE"
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‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
In OOH Solutions By Pray Jani - May 28, 2021
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business
In OOH News By Rajiv Raghunath - May 28, 2021
The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
‘Mounters have a key role cut out in campaign ideation’
In OOH Solutions By Pray Jani - May 27, 2021
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
Wavemaker retains L'Oreal India media mandate
In OOH News By M4G Bureau - May 25, 2021
Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.
How OOH can go more digital and mobile
In OOH News By N Jayalakshmi - May 22, 2021
Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.
OOH showed great leadership across the world throughout the pandemic: Tim Bleakley
In OOH News By Rajiv Raghunath - May 22, 2021
Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.
Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’
In Digital OOH By Rajiv Raghunath - May 21, 2021
Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.
OOH best medium to win back public trust: Justine Cochrane
In OOH News By N Jayalakshmi - May 21, 2021
Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.
‘Brand marketing is education as it is investment’
In OOH News By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
