Results For "EE"
3045 News Found
Time to spruce up OOH space in Bengaluru: Specialists
In OOH News By N Jayalakshmi - August 17, 2021
Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.
‘Content is central to DOOH digital solutions’
In OOH Solutions By Pray Jani - August 16, 2021
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
B’luru back on billboards map soon: Specialists say cheers!
In OOH News By M4G Bureau - August 16, 2021
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day
In Digital OOH By M4G Bureau - August 13, 2021
Launches #DeshKaKulhad collection to support local art and artisans.
Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere
In Digital OOH By Rajiv Raghunath - August 12, 2021
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.
Ocean Outdoor unveiling DeepScreen 3D DOOH templates
In Digital OOH By Rajiv Raghunath - August 09, 2021
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.
IAB Australia releases DOOH buyer’s guide
In Digital OOH By M4G Bureau - August 09, 2021
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.
‘We’ve to give clients what they want’
In Viewpoints By - August 09, 2021
Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.
Ichiro Jinnai joins Hivestack as President, Japan
In OOH News By Rajiv Raghunath - August 04, 2021
Ichiro Jinnai was earlier CEO of LIVE BOARD, a joint venture between NTT DOCOMO and Dentsu that has programmatically-enabled DOOH screens in Japan.
‘Tech adoption, common currency vital for OOH growth’
In Viewpoints By M4G Bureau - August 02, 2021
Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.