‘We see the Metaverse as cities where people gather’

In Gallery By - February 03, 2022

Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

Rail infra expansion, modernisation of train services will boost railway OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Greater focus on tourism, long-term visionary plans needed

OMA upgrades MOVE with Neuro Impact Factor application

In OOH News By Rajiv Raghunath - January 31, 2022

MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising

World Out of Home Organization's 1st Africa Forum on Feb 3

In OOH News By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

Hubbali Div of SW Railway invites bids for ad rights at 4 stations

In OOH News By - January 27, 2022

Pre-Bid Meeting via video conference on Jan 28 at 12PM

Global ad spends to grow at 9.2% in 2022: dentsu forecasts

In Research By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

Britannia bakes a healthy offering for Delhi

In Campaigns By M4G Bureau - January 20, 2022

Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR

OOH Capital extends global reach with three new partners

In OOH News By Rajiv Raghunath - January 19, 2022

OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape

Hivestack launches pDOOH ops in Malaysia

In Digital OOH By Rajiv Raghunath - January 18, 2022

Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media