TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad

In OOH News By M4G Bureau - April 05, 2022

The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.

Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping

In Campaigns By M4G Bureau - April 04, 2022

As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.

Vistara takes off on a new note with #TheSoundtrackOfTravel campaign

In Campaigns By M4G Bureau - April 01, 2022

Aimed at rekindling the joy of travelling, #TheSoundtrackOfTravel is a 360-degree holistic, multiple-touchpoint campaign, which is a mash up of many familiar sounds that travellers get to hear at the airport.

Signpost India takes up advertising, experiential marketing at Chennai International Airport

In OOH News By M4G Bureau - April 01, 2022

Dipankar Chatterjee, Founder & Director, Signpost India says, "We are honoured to work with AAI Chennai. It is one of India’s major international airport hubs and a highly valued market.”

DDB Mudra Group names Anand Murty and Mehak Jaini as India Strategy Chiefs

In OOH News By M4G Bureau - March 31, 2022

Anand Murty and Mehak Jaini also join DDB’s Global Strategic Council

MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents

In Campaigns By M4G Bureau - March 31, 2022

The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

In Campaigns By N Jayalakshmi - March 30, 2022

Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms

RailTel invites RFPs for RDN on Build-Operate-Maintain basis in 2 regions

In OOH News By Rajiv Raghunath - March 29, 2022

The RDN projects have been placed in two clusters or regions – (i) North + East; and (ii) South + West; Pre-Bid Meeting on April 5

Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES

In OOH News By M4G Bureau - March 28, 2022

The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition for Best Work on Inclusion Presented by Google went to DDB MUDRA GROUP and Hardcastle Restaurants Private Limited