POOHM | The revolution of outdoor advertising

In OOH News By - August 08, 2022

Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the lines of online media.

Consumer still averse to use of public touchscreens: Ultraleap study

In Research By M4G Bureau - August 05, 2022

Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.

Rapid EV charging gaining ground; Altigreen, Exponent partner to make 15-minute rapid charging a reality for electric commercial vehicles

In OOH News By Rajiv Raghunath - August 04, 2022

Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY’23, other cities to follow

CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding

In Campaigns By M4G Bureau - August 02, 2022

The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign

Awareness building, stringent norms will take OOH to the green sphere

In OOH News By Prantika Ghosh - July 29, 2022

Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

In Campaigns By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.

Prajato Guha Thakurta, Founder & CCO, Manja, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 27, 2022

‘Projo’ has worked for around 18 years in some of the country’s top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.

Nilay Moonje, Creative Head, Sideways Consulting, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 26, 2022

Until recently, Nilay was with Ogilvy Bangalore, before moving on to Head the Creative at Sideways Consulting in Mumbai; some of his most notable works includes campaigns for Amaron Batteries, Glycodin, Diu Tourism, Pro Kabaddi, Big Bazaar, Amazon, Birla HIL, Fortune Oils, ITC and Meesho.

Peeyush Bachlaus, Core Leadership - New Paints Business Project Team, Aditya Birla Group, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 25, 2022

Peeyush is an experienced marketer who, in his own words, is a big fan of outdoor advertising