Brands leverage gate branding at the Magh Mela in Prayagraj

In Campaigns By Nisha Yadav - January 16, 2023

State Bank of India, Shree Shree Tattva, Lux Cozi, Prism Cement, JK Super Cement, and Union Bank of India are among the companies that have taken advantage of this opportunity to connect with a large and diverse audience.

Will fast-charging stations for EVs open up new ad avenues?

In OOH News By Nisha Yadav - January 13, 2023

EVs are becoming more popular, and so is the need for charging infrastructure

Senco Gold & Diamonds invites pitch for media AOR agency

In OOH News By M4G Bureau - January 10, 2023

We are looking for a media planning and buying agency partner who can help us achieve our marketing goals and reach our audience effectively, says Suvankar Sen, MD & CEO, Senco Gold & Diamonds

Yahoo makes Scope3 carbon neutral inventory available to advertisers

In Digital OOH By M4G Bureau - January 10, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

It’s a busy start to the year for OOH in Mumbai

In Campaigns By M4G Bureau - January 06, 2023

Brands of all hues writ large on billboards

Ola S1 takes the OOH route

In Campaigns By M4G Bureau - January 03, 2023

The campaign runs close on the heels of the company reinforcing its strong market share of 2-wheeler EV segment

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

In OOH News By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023

‘Football Fever’ grips audience attention at Mauritius airport

In Campaigns By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

‘It pays to go big on diversity of talent’

In Viewpoints By - December 27, 2022

The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath: