Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates

In Digital OOH By Rajiv Raghunath - April 03, 2023

Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment

Oracle Red Bull Racing signs up PPDS as sole Digital Display Supplier for 2023 & 2024 Formula One World Championship Seasons

In OOH Solutions By M4G Bureau - March 31, 2023

PPDS becomes Oracle Red Bull Racing’s exclusive digital display supplier for race day weekends, and Innovation Partner for team’s technology campus.

Ocean Outdoor takes DeepScreen® to a whole new level

In Digital OOH By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

In OOH News By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Sustainability will take centre stage at Global Congress in Lisbon: WOO

In OOH News By M4G Bureau - March 28, 2023

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.

‘We are giving brands an opportunity to create maximum impact’

In OOH News By M4G Bureau - March 23, 2023

Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on Mumbai-Pune Expressway. Edited excerpts of the interview with Media4Growth:

De'Longhi takes the OOH route with brand ambassador Brad Pitt to assert market leadership

In Campaigns By Rajiv Raghunath - March 20, 2023

The campaign has been rolled out in Singapore by Clear Channel

Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

Revolutionising Innovation: Trescon's Big CIO Show unites influential leaders for a powerful platform of progress

In OOH News By M4G Bureau - March 16, 2023

Digital Acceleration & Transformation Expo (DATE) with 10 co-located events to be held in New Delhi on November 23 & 24, 2023