Triam Veer builds huge OOH presence in Kolkata & ROWB

In Campaigns By Nabamita Chatterjee - May 20, 2014

Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED hoarding, cut-outs and live showstoppers

Vritti i–Media expanding OOH footprint with bus station announcement solution

In OOH News By Rajiv Raghunath - May 19, 2014

The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well

ABP News leverages OOH reach to drive audience engagement during polls

In Campaigns By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

SSR Communication acquires Opulent Mall rights in Ghaziabad

In OOH News By Bhawana Anand - May 15, 2014

The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities

DDB Mudra Group surprises moms on Mother's Day

In OOH News By VJ Media Bureau - May 14, 2014

The agency decided to surprise mothers of all their employees across offices through an OOH campaign

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

OPTM Health Care goes outdoor with pain relief offerings

In OOH News By VJ Media Bureau - May 12, 2014

The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings

LIC reinforces looming presence in Kolkata with building facia branding

In OOH News By Nabamita Chatterjee - May 09, 2014

The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue

OAA 2014: Turning A New Leaf

In OOH News By VJ Media Bureau - May 07, 2014

This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices

Mugil Media Network goes mobile for AIADMK, MDMK in TN

In OOH News By VJ Media Bureau - April 30, 2014

Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.