‘Audience data is key to DOOH success’

In Digital OOH By M4G Bureau - July 10, 2023

Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.

‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

‘DOOH has grown in scale & quality’

In Digital OOH By M4G Bureau - July 06, 2023

Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

'I would love to see outdoor being seen as a reach medium'

In Digital OOH By M4G Bureau - July 04, 2023

Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP

Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations

In OOH News By M4G Bureau - July 04, 2023

The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan

In Campaigns By M4G Bureau - June 28, 2023

The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.

‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

‘Roadside DOOH is on a revolutionary journey’

In Digital OOH By M4G Bureau - June 27, 2023

Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.