Streettalk executes TVS Tyre's celeb OOH campaign

In Campaigns By Satarupa Chakraborty - May 12, 2016

Streettalk executes TVS Tyre's multi-city OOH campaign across several formats.

Motivational speaker & leadership coach Prakash Iyer to speak at OAC 2016

In OOH News By VJ Media Bureau - May 11, 2016

Prakash Iyer has worked for over three decades in the corporate world occupying top positions. He was until recently Managing Director of Kimberly Clark Lever in India.

The way to the foodie's heart is through OOH

In OOH News By Satarupa Chakraborty - May 11, 2016

Funfoods by Dr Oetker India creates high-decibel OOH campaign in Mumbai executed by Streettalk.

Pioneer bags rights of metro stations & unipoles in Delhi

In OOH News By Satarupa Chakraborty - May 09, 2016

Pioneer has won LED screen rights at ITO metro station, naming rights of three metro stations on Faridabad line and unipoles' contract on certain stretches of south Delhi's Ring Road and Outer Ring Road.

Vodafone OOH catches the IPL fever

In OOH News By Satarupa Chakraborty - May 06, 2016

Keeping the IPL frenzy in mind, Vodafone has executed a series of new OOH campaigns and activations throughout Maharashtra, Goa and Gujarat.

Airtel creates 4G speed at bus shelters in Chennai

In OOH News By Daya Kingston - May 03, 2016

Executed by Prakash Arts with Milestone as the creative partner, Airtel chose four prominent bus shelters on the OMR stretch for the 4G campaign.

Pioneer Outdoor to let out 6 FOBs for advertising in Bengaluru

In OOH News By Satarupa Chakraborty - April 28, 2016

Pioneer Outdoor shared that it plans to let out 6 FOBs in Bengaluru and in talks with various brands to advertise through them.

OPPO goes mobile through metro wraps

In Gallery By - April 26, 2016

OPPO mobiles has recently gone on DMRC's metro rail wraps on trains of Line II (connecting Samaypur badly to Huda City Center). Outdoor Agency MOMS has executed the campaign. Starting from 2nd April, the campaign will continue for three months.

Measurement of ROI is difficult in OOH

In Viewpoints By M4G Bureau - April 19, 2016

Deepika Tewari of Tanishq shares the brand's equation with outdoor and its role in capturing their TG.

Café Coffee Day brings winter through billboards this summer

In Campaigns By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect