One giant screen to replace London's Piccadilly Circus billboards

In Digital OOH By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

Flipkart's OOH campaign set the tone for"The Big Billion Days” sale

In Campaigns By Nabamita Chatterjee - October 14, 2016

"The Big Billion Days” campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups

Khushi Advertising appoints Archana Yadav as Head - Branding (Multiplex)

In OOH News By VJ Media Bureau - October 13, 2016

Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd

Shopclues goes on a deals spree

In Campaigns By Satarupa Chakraborty - October 13, 2016

Laqshya Solutions executed the OOH campaign in Pune, Surat, Lucknow, Chandigarh, Ludhiana, Jaipur, Indore, and Bhopal

Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Delhi Metro runs'Swachh Metro' campaign, amplifies cleanliness message

In Campaigns By Satarupa Chakraborty - October 07, 2016

DMRC conducted onground activities like street plays at various Metro stations to sensitise people about"Swachh Bharat Abhiyan”

Agra OOH industry body questions plan to make city's MG Road ad-free zone

In OOH News By Rajiv Raghunath - October 06, 2016

The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines

Hyundai Motor India crafts distinct presence on way to Bengaluru airport

In OOH News By Satarupa Chakraborty - October 06, 2016

The automobile major is building a concrete structure between two panels at an intersection close to Kempegowda International Airport for corporate branding

Amazon India promises"Big Brands, Bigger Deals”

In Campaigns By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

In Digital OOH By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays