Will Rail Ministry's digitalisation drive open up more digital media opportunities?

In OOH News By VJ Media Bureau - November 25, 2016

We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

In Digital OOH By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Sadhna Media dominates Karol Bagh Zone with 125 unipoles

In OOH News By Satarupa Chakraborty - November 24, 2016

The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands

Royal Enfield rides on Rider Mania

In OOH News By Satarupa Chakraborty - November 24, 2016

The three-day motorcycling extravaganza hosted thousands of motorcycling enthusiast from India and from several continents across the globe

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

Will the demonetisation drive curb OOH spends?

In OOH News By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

Voodooh creates a bigger picture for DOOH in UK

In Digital OOH By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

Celebs exhort people to join Global Citizen India movement

In Campaigns By VJ Media Bureau - November 18, 2016

The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media

Bigg Boss keeps an eye on airport cab travellers

In Campaigns By Satarupa Chakraborty - November 16, 2016

CASHurDRIVE executes the cab branding of Viacom 18's Bigg Boss in Delhi and Mumbai

Bank of Baroda soars high at Amritsar, Chandigarh airports

In Campaigns By Satarupa Chakraborty - November 15, 2016

Orango Solutions has created a domineering presence for the brand at the two airports that see high movement of NRIs during this season