Raymond connects with'The Complete Man' at 35 multiplexes

In Campaigns By Satarupa Chakraborty - January 03, 2017

MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions to deliver this campaign through life-sized slim backlit media 4x7 feet placed at strategic positions in multiplexes

Shahib Sahidi Jor Mela becomes a brand spot

In OOH News By Satarupa Chakraborty - January 02, 2017

BKT Tyres and JK Cement reinforce the rural connect by coming to the aid of lakhs of devotees

Road safety campaign on JCDecaux’s Citylights media

In Gallery By - January 01, 2017

Translated in 30 languages, the campaign #3500LIVES is as of today live in 30 cities worldwide and will be rolled out in more than 70 countries including India by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.

BJP vests Pioneer with outdoor duties in central UP ahead of elections

In OOH News By Rajiv Raghunath - December 26, 2016

The OOH firm is currently putting up the large formats

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Freecharge goes to town with mobile wallet in times of cash crunch

In Campaigns By Satarupa Chakraborty - December 22, 2016

MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai

Media 24x7 bags contract to build & lease unipoles in Saharanpur

In OOH News By Satarupa Chakraborty - December 21, 2016

Ghaziabad-based Media 24x7 has been awarded the mandate by the Municipal Corporation of Saharanpur to construct unipoles in certain clusters of the city of Saharanpur in Uttar Pradesh. The firm will also lease these sites for outdoor advertising.

Kansai Nerolac rides into cities, splashes vibrant colours

In OOH News By Nabamita Chatterjee - December 21, 2016

Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of the initiative. Interspace Solutions executed the event that connected some 40 cities

Digital technologies are transforming OOH advertising: Lokesh Kumar

In OOH News By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

In OOH News By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik