OOH industry must play an active part in city beautification, says art groups

In OOH News By Namisha Raj - May 03, 2017

Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.

Dailycious Milk flows out on to the OOH streets of Kolkata

In Campaigns By Nabamita Chatterjee - April 28, 2017

The campaign, planned and executed by Kinetic India, gained a highly visible presence in the transit and market areas of the city.

Digital OOH getting bigger in Dubai

In Digital OOH By M4G Bureau - April 28, 2017

Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.

OAAWB resolves to take firm steps for betterment of industry

In OOH News By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.

Smartphone brands take vantage positions at Bengaluru airport

In OOH News By M4G Bureau - April 26, 2017

Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at Kempegowda International Airport (KIA), Bengaluru, on JCDecaux India airport media.

Laqshya Group appointed OOH AOR of Arnab Goswami's Republic

In OOH News By M4G Bureau - April 26, 2017

Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.

UPSRTC gears up to promote media opportunities in a big way

In OOH News By Rajiv Raghunath - April 25, 2017

The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil is also the plan to upgrade 44 important bus stations.

Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana

In OOH News By M4G Bureau - April 25, 2017

Vritti iMedia, pioneers of Audiowala Bus Stand media, has won the sole rights on the Public Announcement System (PAS) in HP and Haryana state bus transport corporate bus stations

Travellers enjoy Samsonite's VR game at Sydney airport

In Digital OOH By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

In OOH News By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.