Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

Clients will eventually see value in green printing: Machine manufacturers

In OOH Solutions By - August 24, 2017

Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH – today and tomorrow

Green printing is an imperative for OOH business

In OOH Solutions By Bhawana Anand - August 24, 2017

Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing becomes an industry norm

‘Dearth of clarity on technology curtailing green initiatives’

In OOH Solutions By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA

Federal Bank goes outdoor asking ‘Why Settle For Less?’

In Campaigns By Bhawana Anand - August 24, 2017

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign

Prega News targets expectant mothers via plane branding, airport advertising

In OOH News By Bhawana Anand - August 24, 2017

The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable

23,615 people join Colgate’s oral health initiative in Chennai

In Campaigns By M4G Bureau - August 23, 2017

The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush

RITES calls for bids for Mumbai Area OOH ad package

In OOH News By M4G Bureau - August 23, 2017

The Pre-bid meeting will be held in Mumbai on August 29

Patna Mayor demands action on unauthorised media sites in city

In OOH News By Bhawana Anand - August 23, 2017

A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance

Adani Fortune makes a big splash on 5 Delhi Metro lines

In Campaigns By M4G Bureau - August 22, 2017

The one-month brand campaign has been executed by eg. communications