Unipoles dismantled on highway stretch in Chennai following RTI

In OOH News By M4G Bureau - September 05, 2017

The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai

Railways extends Package 51 bid submission date to Sept 18

In OOH News By M4G Bureau - September 05, 2017

The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017

Media embraces tech for monitoring & 3rd party certification

In Viewpoints By M4G Bureau - September 05, 2017

Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.

Agra civic body embattled with issue of mushrooming of unauthorised outdoor media

In OOH News By Bhawana Anand - September 04, 2017

An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.

Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

In Digital OOH By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters

DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer

In OOH News By M4G Bureau - September 02, 2017

The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.

‘Measurement should be the top priority for next 5 years’

In Viewpoints By Bhawana Anand - September 02, 2017

Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:

Centre’s drive to fast-track smart city projects opportunity for OOH to dig deep

In OOH News By Bhawana Anand - September 01, 2017

A competition for smart city projects will begin soon

Air Asia partners promotion of 'Toilet - Ek Prem Katha'

In Gallery By M4G Bureau - August 31, 2017

The airlines partners Viacom 18 Motion Pictures in the movie promotion

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

In Campaigns By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.