Results For "EE"
3045 News Found
Ayuda implements deep integration with Hivestack
In Digital OOH By M4G Bureau - September 15, 2017
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit
In OOH News By M4G Bureau - September 13, 2017
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan
In OOH Solutions By M4G Bureau - September 13, 2017
The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design technology
Kanpur OOH industry seeking extension of HC stay on media ban
In OOH News By Bhawana Anand - September 12, 2017
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry
‘OOH metrics should be comparable to what other channels are using’
In Viewpoints By M4G Bureau - September 08, 2017
Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview:
Origins Advertising taps semi-urban markets
In Gallery By Bhawana Anand - September 07, 2017
LED mounted vans drive brand promitions
‘Less is more, when it comes to OOH’
In Viewpoints By - September 07, 2017
Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:
"OOH is the most multifaceted medium"
In Viewpoints By M4G Bureau - September 06, 2017
As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.
Origins Advertising launches moving LED formats for semi-urban markets
In OOH News By Bhawana Anand - September 06, 2017
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
In Digital OOH By M4G Bureau - September 06, 2017
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month