Results For "EE"
3045 News Found
DDB Mudra bags Royal Enfield project mandate
In OOH News By M4G Bureau - October 04, 2017
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Xtreme Media introduces economical LED mesh
In OOH Solutions By Bhawana Anand - October 04, 2017
The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)
Signpost lights up Kolkata airport
In Gallery By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
Signpost India decks up Kolkata airport to commemorate festive season
In OOH News By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
‘OOH industry needs to focus upon consolidation, professionalism & transparency’
In Viewpoints By Bhawana Anand - October 01, 2017
Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:
Delhi NCR Talks OOH Conference to held in Gurugram on November 17
In OOH News By M4G Bureau - September 25, 2017
The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders.
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
Canada’s Outfront Media launches DOOH-focused analytics platform
In Digital OOH By M4G Bureau - September 25, 2017
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations
Job portal Indeed urges everyone ‘to get to work’
In Campaigns By Bhawana Anand - September 23, 2017
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
‘OOH has everything going for it’
In Viewpoints By Bhawana Anand - September 23, 2017
Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview: