Renault Captur trail blazes OOH landscape

In Campaigns By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Gallery By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Campaigns By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

In Research By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

Tanishq dazzles OOH with The Padmavati Collection

In Campaigns By M4G Bureau - October 17, 2017

OMI planned and executed the 3-week campaign in more than 25 cities

Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport

In OOH News By Ria Banerjee - October 13, 2017

With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues

In Campaigns By M4G Bureau - October 12, 2017

MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru