Results For "EE"
3045 News Found
MRF Perfinza becomes centre of attraction at Mumbai Airport
In Campaigns By Bhawana Anand - December 15, 2017
The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH
OOH will do really well in 2018 predicts Ashish Bhasin
In OOH News By M4G Bureau - December 14, 2017
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed
Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost
In OOH News By M4G Bureau - December 14, 2017
The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration
City of Sydney bats for DOOH-powered street furniture
In Digital OOH By M4G Bureau - December 14, 2017
The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists
Reliance Jio comes out in flying colours
In Campaigns By Amaan Kazmi - December 13, 2017
The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million
US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH
In Digital OOH By M4G Bureau - December 13, 2017
AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking
Bareilly OOH set for a makeover under new Mayor’s directive
In OOH News By Bhawana Anand - December 12, 2017
The Mayor has initiated stern against unauthorised and improperly placed outdoor media. The overriding objective of the move is to unclutter the city landscape, which will also benefit media owners who have invested in authorised media
City of Sydney calls for EoI for OOH media rights
In OOH News By M4G Bureau - December 12, 2017
The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be worth between $30 million and $35 million a year
SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters
In OOH News By M4G Bureau - December 12, 2017
Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more