GingerCup promotes inventive paper cup branding

In OOH News By Bhawana Anand - January 18, 2018

The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals

Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist

In OOH News By M4G Bureau - January 17, 2018

Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development

SDMC to float tender for LED screens in market areas soon

In Digital OOH By M4G Bureau - January 17, 2018

The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation

Asian Paints planning onground activities

In OOH News By M4G Bureau - January 17, 2018

With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations

TV-size digital billboards straddle San Francisco streets

In Digital OOH By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.

Knorr soups up the Italian flavour

In Campaigns By M4G Bureau - January 15, 2018

The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move

Delhi civic bodies take strong action to check city defacement

In OOH News By M4G Bureau - January 15, 2018

The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act

Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’

In Campaigns By M4G Bureau - January 14, 2018

Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations

SDMC invites bids for street furniture sites in central, south zones

In OOH News By - January 12, 2018

The allotment will be done on monthly license fee basis for the maintenance and operation of a cluster of sites in the central and south zones of SDMC. The contract will be awarded for a period of 7 years

Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media

In Digital OOH By M4G Bureau - January 11, 2018

Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi