Rustomjee creates a whole township inside Mumbai Metro

In Gallery By M4G Bureau - January 30, 2018

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township

Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding

In Gallery By M4G Bureau - January 30, 2018

Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards

Rustomjee creates a whole township inside Mumbai Metro

In Campaigns By M4G Bureau - January 30, 2018

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township

Draft Punjab outdoor ad policy needs to shed more light on DOOH

In OOH News By Bhawana Anand - January 29, 2018

The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into

Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding

In Campaigns By M4G Bureau - January 29, 2018

Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards

TG Connect connects brands with large audiences on Mumbai suburban trains

In OOH News By Amaan Kazmi - January 27, 2018

The audio ads are played 2,720 times on 68 trains operating between 37 stations; the ads are played in regular intervals right through the train journey

Punjab Municipal Corporation releases draft Outdoor Advertising Policy 2018

In OOH News By M4G Bureau - January 25, 2018

The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their suggestions pertaining to the draft policy by January 31

Connected technologies creating OOH avenues in smart cities

In Research By M4G Bureau - January 24, 2018

For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA

GHMC takes decisive steps to uproots unauthorised media sites

In OOH News By Bhawana Anand - January 24, 2018

The civic body has engaged the services of a private agency for the removal of unauthorised sites and is deploying a dedicated team to prevent any new illegal sites from being installed; new tenders for media will be floated only after the cityscape has been decluttered

Nippon Paint portrays TN culture in all its resplendence

In Gallery By M4G Bureau - January 23, 2018

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture