Karnataka OOH leaders to address critical issues at industry meet tomorrow

In OOH News By M4G Bureau - February 08, 2018

The business leaders will converge at the Karnataka Talks OOH Conference in Bengaluru on February 9 to address the common industry issues and identify new growth avenues; the Conference will be conducted at Royal Orchid hotel on HAL Airport Road

HC asks Karnataka Govt, BBMP for action taken report on unauthorised flex hoardings

In OOH News By Bhawana Anand - February 08, 2018

Although criminal cases have been lodged against the offenders, no action has reportedly been taken under the Karnataka Open Places (Prevention of Disfigurement) Act, 1981

New Christie Velvet CorePlus LED delivers flexible, value-priced video wall solution

In Digital OOH By M4G Bureau - February 08, 2018

The new hardware CorePlus includes a direct mount system, making for quick and easy installation directly onto flat walls?eliminating the need for an additional mounting structure

Karnataka Govt ups the OOH quotient with pan-state campaigns

In Campaigns By M4G Bureau - February 08, 2018

Leading media owning firm Srishti Group has been instrumental in driving the key government’s campaign in Bengaluru and Rest of Karnataka

Havas Media bags the integrated media duties of Muthoot Pappachan Group

In OOH News By M4G Bureau - February 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore and Cochin office led by Saurabh Jain, Vice President - South, Havas Media India

Eco-friendly fabric gradually finding market in Chattisgarh, though it’s still early days

In OOH Solutions By Bhawana Anand - February 07, 2018

While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays

ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka

In OOH News By M4G Bureau - February 07, 2018

ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially

Samsung India flags off second leg of ‘Safe India’ campaign

In Gallery By M4G Bureau - February 06, 2018

The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges

Hand painted billboards make rare appearance

In OOH News By M4G Bureau - February 06, 2018

Mural painters like The Walldogs in the US are keeping alive the traditional art of hand-painted billboards; mural paintings are also giving city landscapes an aesthetic look

Punjab Govt assessing industry feedback on draft ad policy

In OOH News By M4G Bureau - February 06, 2018

The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws