Patna MC Standing Committee targets big fish engaged in unauthorised biz

In OOH News By M4G Bureau - February 21, 2018

The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised media in the city

Samsung augments digital outdoor display solutions

In Digital OOH By M4G Bureau - February 21, 2018

In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages

Asian Paints showcases ‘Ultima Protek’ in Kochi

In Campaigns By M4G Bureau - February 21, 2018

MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience

Hotstar tells techies ‘Dare or Stay There’

In Campaigns By M4G Bureau - February 20, 2018

The Social Street executed the campaign which consisted of high-impact outdoor deployment across top tech hubs and parks in Bengaluru, Hyderabad, and Powai

Outdoor norms relaxed for promotion of UP Investors Summit 2018

In OOH News By M4G Bureau - February 20, 2018

Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow

‘Right context, right time – key to OOH success’

In Viewpoints By Bhawana Anand - February 19, 2018

Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience

Digital OOH powers oOh!media’s strong H1 performance

In Digital OOH By M4G Bureau - February 19, 2018

Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens

OOH to grow 10% in 2018: Pitch Madison Report

In Research By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

‘Business consolidation augurs well for OOH’

In OOH News By M4G Bureau - February 16, 2018

OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium

Ocean Outdoor, Landsec share the Chubby Hearts London love

In Digital OOH By M4G Bureau - February 16, 2018

Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot on Valentine’s Day