‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

In Digital OOH By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London

‘Partnerships have always been key to our success’

In Viewpoints By Rajiv Raghunath - October 12, 2023

Angie Cutter, Managing Director – South-east Asia, Billups shares her perspectives on cross-border partnerships in a changing OOH environment and why the upcoming 2nd WOO APAC Regional Forum “is a must-attend platform for all of us in the OOH industry”. The Forum will be held in Bali on November 1-3, 2023.

Panasonic’s new PHV Series LED Display set to redefine video production possibilities

In OOH Solutions By M4G Bureau - October 11, 2023

The new PHV Series, an ultra-sharp Active LED display technology, helps accentuate Panasonic’s KAIROS platform and enables broadcasters to redefine the possibilities with virtual environments and create a format-free canvas to amplify video production.

Nevon Solutions to showcase cutting-edge offerings at DDX Asia, Mumbai on Dec 8-9, 2023

In OOH News By M4G Bureau - October 09, 2023

DDX Asia, a one-stop exhibition of the latest digital display solutions for the retail and OOH industries, will be held at Nehru Centre, Worli, Mumbai

Hivestack in partnership with Thailand’s elevator screens operator UpMedia

In Digital OOH By M4G Bureau - October 09, 2023

2,000 UpMedia DOOH screens on elevators in premium shopping malls, office buildings, hotels, and residential buildings will be integrated via the Hivestack SSP

Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal

In Gallery By - October 03, 2023

Pawan says that’s when most media owners will see value in coming into the IOAA fold

CMC Invest (Singapore) unveils innovative campaign on Clear Channel bus shelter media

In Digital OOH By Rajiv Raghunath - September 28, 2023

“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,” says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.

Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units

In Digital OOH By Rajiv Raghunath - September 28, 2023

The partnership represents continued momentum of ChargeEuropa’s growth and establishes POLOmarket as an ESG-focused grocer