Wagh Bakri blends in with local expressions

In Campaigns By M4G Bureau - March 26, 2018

The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka

PharmEasy delivery app writ large on OOH formats

In Campaigns By Ria Banerjee - March 23, 2018

Handled by Release my Ad, PharmEasy goes 360 degree for a month long campaign in Mumbai and Kolkata covering multiple outdoor media formats such as hoarding, pole kiosk, Ac bus wrap, non-Ac bus panel and BTL activation.

Jockey likely to hit the streets with new campaign soon

In OOH News By M4G Bureau - March 23, 2018

The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.

Skrap finds ways to efficiently collect, recycle flex material

In OOH Solutions By Bhawana Anand - March 22, 2018

Skrap collected 145 kg of flex waste which was distributed amongst different channels for recycling. A huge chunk was sent to ACC Cement which uses PVC material for their co-processing work

Trend-setting Titan ups the style quotient

In Campaigns By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

DMRC invites bids for ad rights inside select Line 2 stations

In OOH News By M4G Bureau - March 21, 2018

The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2

oOh!media wins global ad rights to Qantas inflight entertainment

In Digital OOH By M4G Bureau - March 21, 2018

oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, onboard free Wi-Fi as well as inflight news bulletins

Vijaya OOH Media bags Kochi Metro train branding rights

In OOH News By Bhawana Anand - March 20, 2018

Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed

ICICI Prudential Life highlights iProtect Smart

In Campaigns By M4G Bureau - March 20, 2018

Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan

Goafest 2018 announces Abby shortlisted entries

In OOH News By M4G Bureau - March 19, 2018

In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review