Samsung signs up as the Principal Sponsor for Mumbai Indians

In OOH News By M4G Bureau - April 05, 2018

The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North Stand

Coca Cola’s Bromance on OOH soon

In Gallery By - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

BJP invites Mumbaikars for its rally

In Campaigns By M4G Bureau - April 05, 2018

A huge bunch of media formats handled by Bright Outdoor Media has been equipped to send out the message

Coca Cola’s Bromance on OOH soon

In OOH News By M4G Bureau - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Agra media owners sees no reason in civic body’s steep ad tax target

In OOH News By Bhawana Anand - April 05, 2018

At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project

Parle Agro announces Rs 100 crore multimedia campaign

In OOH News By M4G Bureau - April 04, 2018

The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

AdOnMo facilitates contextual advertising on cab LED screens

In Digital OOH By Bhawana Anand - March 29, 2018

The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab

US-based Ads on Top unveils Dynamix playlist automation via API

In Digital OOH By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

Punjab Govt notifies new ad policy

In OOH News By M4G Bureau - March 28, 2018

While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance with all provisions.

Vyoma Media appoints Rajiv Bose as Chief Revenue Officer

In OOH News By M4G Bureau - March 27, 2018

Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions