TradeStation gives everyone a ‘fresh look’

In Gallery By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiGo and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

TradeStation gives everyone a ‘fresh look’

In Campaigns By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

Havells brings the fifth wall i.e. Ceiling in the limelight

In Gallery By M4G Bureau - April 27, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

DDB San Francisco showcases a green billboard display

In OOH Solutions By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

Kerala OOH once again in line of fire on flex issue

In OOH News By M4G Bureau - April 27, 2018

The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units

Digikore launches two new LED products in India

In Digital OOH By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

Havells brings the fifth wall i.e. Ceiling in the limelight

In Campaigns By M4G Bureau - April 26, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

BARC India forays into OOH Display screen viewership

In OOH News By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities

Noida Authority makes sweeping changes in ad rates

In OOH News By Bhawana Anand - April 25, 2018

The authority has finalised charges of Rs 262.36 per sq. ft per month for advertising in areas under category A, Rs 240.49 per sq. ft per month in category B and Rs 218.63 per sq. ft per month in category C

Airport advertising is an impactful influencer, says study

In Research By M4G Bureau - April 24, 2018

A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport