MCG throws the spanner in the wheels of DMRC, Rapid Metro

In OOH News By M4G Bureau - May 10, 2018

The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes

Need to step up search for alternative materials, say Kerala media owners

In OOH News By Bhawana Anand - May 10, 2018

Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials

Imagination Delivered adopts greener technology with EFI LED UV printer installation

In OOH Solutions By M4G Bureau - May 10, 2018

The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications

All-party meet in Kerala backs ban on use of PVC flex for advertising

In OOH News By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

ChargeIn Kiosk creates smart advertising avenue in Ujjain

In OOH Solutions By Bhawana Anand - May 08, 2018

The utility comes with a 32-inch LED screen for advertising, an interactive screen for payment gateways, a bar code scanner, money acceptor and receipt provider

Havas Media bags integrated media duties of Netmeds.com

In OOH News By M4G Bureau - May 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office

IOAA intensifies action on illegal sites; to report matters directly to brands

In OOH News By Rajiv Raghunath - May 07, 2018

In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body

Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays

In OOH News By M4G Bureau - May 03, 2018

The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.

Hotstar pads up for ‘The Largest Player Hunt Ever’

In Campaigns By M4G Bureau - May 03, 2018

The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform

SDMC likely to permit digital screens on mall facade

In Digital OOH By Bhawana Anand - May 02, 2018

The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house