Adidas engages football maniacs through interactive DOOH

In Digital OOH By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

WCRS & Sky Ocean Rescue reveal biggest threat to seas

In Digital OOH By Rajiv Raghunath - July 04, 2018

WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3

Pioneer Publicity wins unipole rights on NH8 from SDMC

In OOH News By M4G Bureau - July 03, 2018

The unipoles, located on NH8 between Radisson Hotel and Toll Plaza, will be operated by the company for a 3+2 year duration

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

‘A lot of R&D went into developing this platform’

In Viewpoints By Rajiv Raghunath - July 02, 2018

Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey

OAA 2018 judging enters 2nd leg, Jury meet in Mumbai

In OOH News By M4G Bureau - June 28, 2018

The Jury, chaired by corporate industry leader Lloyd Mathias, will shortlist the entries and then take decisions on awarding the metals

Ocean to beam Wimbledon Finals matches live on its new full motion screen in Westfield Square

In Digital OOH By Rajiv Raghunath - June 28, 2018

Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club (AELTC) which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio.

Telangana Govt takes corporate branding approach on OOH

In Campaigns By M4G Bureau - June 28, 2018

In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development

Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28

In OOH News By M4G Bureau - June 27, 2018

At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed

Jeevansathi.com adorns bus shelters in mandap style in Delhi

In Campaigns By M4G Bureau - June 27, 2018

After sending out the message via TV, Digital medium, the brand takes ‘Be Found’ campaign to OOH platform to garner maximum eyeballs