Jeep Compass dominates Mumbai-Pune Expressway

In Campaigns By M4G Bureau - July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

Medlife says aloud #LafadduMatBano

In Campaigns By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

Leo Burnett, British Dyslexia Association create a moment of collective dyslexia

In Digital OOH By Rajiv Raghunath - July 17, 2018

To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia

VMO unveils audience intelligence platform DART360

In Digital OOH By M4G Bureau - July 16, 2018

The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them

GHMC curbs outdoor advertising in Hyderbad until Aug 14

In OOH News By M4G Bureau - July 16, 2018

The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn

NGOs in Kerala reuse FIFA campaign flexes to give roof to the needy

In OOH News By Bhawana Anand - July 13, 2018

Organisations like NSS, BDK, KSSP are collecting and channeling the flexes as material for house repair

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Chennai likely to have billboards back on streets in near future

In OOH News By M4G Bureau - July 12, 2018

However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up

Delhi HC mandates FIITJEE to display disclaimer with Metro station branding

In OOH News By M4G Bureau - July 12, 2018

Further, the disclaimer is to be displayed in the same font, colour and size as that of the FIIT-JEE brand display at the Metro station