Karnataka HC hearing on hoardings issue coming up

In OOH News By M4G Bureau - August 08, 2018

BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy

Macromedia installs Efi VUTEk® GS3250LXR LED UV roll-to-roll printer at Chennai unit

In OOH Solutions By M4G Bureau - August 08, 2018

Considering the growing demand for green applications, the printing firm has installed a new machine at its Chennai unit

Nestle reinforces Nescafe coffee brand during monsoon

In Gallery By - August 07, 2018

In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Gallery By M4G Bureau - August 06, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Nescafe lures Mumbaikars with a steaming innovation

In Campaigns By M4G Bureau - August 06, 2018

Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”

BBMP to confer with industry on draft ad policy

In OOH News By Bhawana Anand - August 03, 2018

The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7

Initiate consumer data capture with a pilot: LV Krishnan

In OOH News By Bhawana Anand - August 03, 2018

L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Campaigns By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin

In OOH News By M4G Bureau - August 02, 2018

Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted

Aakar Sign & Prints goes green with Efi™ LED VUTEk® GS2000LX Pro

In OOH Solutions By M4G Bureau - August 01, 2018

The fully-loaded printer offers production-level LED UV-curing hybrid printer with true greyscale technology that extends the range of supported substrates and print providers’ bottom line with an innovative ink-curing technology