OOH business recovery will take some time coming in Kerala

In OOH News By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

BBMP approves new ad policy, bans hoardings in city

In OOH News By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

Kinetic India extends flood relief support to Kerala

In OOH News By Bhawana Anand - August 28, 2018

The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary

Pixel 2 Print installs Arrow Digital’s Efi Vutek GS3200 in Bengaluru unit

In OOH Solutions By M4G Bureau - August 27, 2018

Unlike wide-format printers that sacrifice speed for high-quality imagery, or grand-format printers that compromise quality to deliver speed, the GS3200 delivers exceptional photographic quality at high-production speeds

PrettySecrets makes a style statement in the outdoor

In Campaigns By Bhawana Anand - August 27, 2018

The brand hit the streets of Mumbai to create a big impression on its target audience

‘Robust measurement metrics most vital to OOH business’

In Viewpoints By Rajiv Raghunath - August 25, 2018

Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before

Fevicryl takes art to the streets

In Gallery By M4G Bureau - August 24, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers

In OOH News By M4G Bureau - August 23, 2018

The merged companies will continue to compete with each other and with other out-of-home advertising providers

Bengaluru OOH staring at likely policy paralysis

In OOH News By Bhawana Anand - August 23, 2018

Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions

‘Experience Axis’ amplifies the joy of shoppping

In Campaigns By Bhawana Anand - August 23, 2018

The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards