Mobile app CMC Invest launches multi-channel campaign in Singapore to amplify its ‘radical transparency’ assurance

In Campaigns By M4G Bureau - December 05, 2023

Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation gifting.

Pikasso Jordan extends its advertising concession with The Abdali District in Amman

In OOH News By Rajiv Raghunath - December 05, 2023

Pikasso Jordan will deploy a new range of digital displays that include 4 new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems.

‘Tech is like clay that can be crafted into profitable solutions’

In Viewpoints By M4G Bureau - December 04, 2023

Anurag Sehgal, Founder & CEO of Digital Tranzform, shares his perspective on why companies need to leverage experiential tech across a true omni-channel retail landscape in this ‘Insights @ Digital X’ conversation presented by DDX Asia.

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

In Digital OOH By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

Zitcha, Broadsign partner to drive global in-store retail media market

In Digital OOH By M4G Bureau - November 30, 2023

New advertising technology integration delivers global omnichannel retail media solution

Madison Loop wins integrated account of Oberoi Realty

In OOH News By M4G Bureau - November 30, 2023

The agency will oversee creative, digital media, social media and performance marketing for the client

WOO adds new members from Africa, Europe, Asia, US and Australasia

In OOH News By M4G Bureau - November 28, 2023

WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the world”.

Hush Puppies Basset Hound roams the streets of Gurugram

In Campaigns By M4G Bureau - November 27, 2023

A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder

The Crown Estate lights up London’s West End with delightful Christmas pigeons OOH spot

In Digital OOH By M4G Bureau - November 27, 2023

The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story

‘Brands are keen on futuristic technologies’

In Viewpoints By M4G Bureau - November 27, 2023

Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.