Dentsu Aegis Network expands Ashish Bhasin's role

In OOH News By M4G Bureau - March 07, 2019

The Chairman and CEO of Dentsu Aegis Network - South Asia, has been promoted to the role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India and will be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar markets

Transit media can come alive with design interventions

In OOH News By M4G Bureau - March 07, 2019

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

National Green Tribunal seeks ban on PVC during election promos

In OOH News By M4G Bureau - March 07, 2019

The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties

Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

In OOH News By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

In OOH Solutions By Bhawana Anand - March 04, 2019

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

Engagement, data & uniformity must for transit growth: Deepak Saluja

In OOH News By Bhawana Anand - March 04, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

Chitra OOH bags ad rights for Geeta Mandir bus depot

In OOH News By M4G Bureau - February 28, 2019

The recently developed bus depot at Ahmedabad has been tendered for the 1st time

Kansai Nerolac honours Maha Kumbh through art

In Campaigns By M4G Bureau - February 27, 2019

The brand’s 104 feet mural on the building facade is meant to be a homage to saints, sadhus and pilgrims visiting the Kumbh Mela

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

In Digital OOH By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh