No vote, no choice - McDonald’s social campaign

In Campaigns By M4G Bureau - April 29, 2019

The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote

Locad begins pilot for Sceen-ooh

In OOH Solutions By Bhawana Anand - April 29, 2019

The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens

ACEF Global Customer Engagement felicitates OOH agencies

In OOH News By M4G Bureau - April 29, 2019

This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

Smooth sailing visibility for Club FM 104.8 on Kerala backwaters

In Campaigns By Ria Banerjee - April 26, 2019

Executed by Zero Degree, the campaign had 12 government and 2 private boats wrapped with Club FM 104.8 branding on the Alappuzha – Kottayam stretch of the backwaters

Congress on a highway visibility ride with FleetAds

In OOH News By Bhawana Anand - April 24, 2019

The party goes for Container Fleet branding with 1000 containers being branded with the ‘Ab Hoga Nyay’ campaign

Off-screen revenues from cinema advertising up 23.2% in 2018

In Research By M4G Bureau - April 23, 2019

After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

Congress takes the Metro route for campaigning in Delhi

In Campaigns By Bhawana Anand - April 23, 2019

In partnership with Eg. Communications, the campaign has been rolled out on Lines, 2, 3, 5, 6 and 8 of Delhi Metro

Team Signpost donates 48350 ML blood on World Hemophilia Day

In OOH News By M4G Bureau - April 22, 2019

Signpost employees across Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Pune and Nagpur offices participated in donating blood