‘New OOH avenues will come up in Kochi’

In Viewpoints By Ria Banerjee - June 04, 2019

Soumini Jain, Mayor, Kochi, sees a more broad-based role for advertising firms in the city’s development in the coming times

Vodafone 4G SuperNet skyrocketing in W Bengal

In Campaigns By Ria Banerjee - June 04, 2019

The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data

NDMC calls stop on unauthorised shop signages

In OOH News By M4G Bureau - June 04, 2019

Market associations have been notified to remove signages in their respective markets that do not comply with the Delhi Prevention of Defacement of Property Act 2007

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Benckiser celebrates hygiene drive in schools

In Campaigns By M4G Bureau - June 03, 2019

The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme

Mattel Toys turn malls into playground

In Campaigns By Pray Jani - June 03, 2019

Mattel Toys’ Monster Trucks go full gear on mall activation

Cadbury adds new flavour to Eid celebrations

In OOH News By M4G Bureau - May 31, 2019

The brand, along with Ogily, has launched a campaign around the theme of gifting new kinds of sweets as part of Eid festival

Godrej Properties’ ‘Easy Beginnings’ kicks off on OOH

In Campaigns By M4G Bureau - May 31, 2019

Godrej Properties executes a three month long campaign to promote its ‘Easy Beginnings’ initiative across 6 cities

DMRC invites tender for interchange corridor exclusive media rights

In OOH News By M4G Bureau - May 30, 2019

The tender will be allotted for 9 years to grant exclusive advertising rights at interchange corridor between Durgabai Deshmukh South Campus (Line-7) and Dhaula Kuan (Airport Express Line) Metro Stations

LED vans on growth drive across rural, urban markets

In OOH Solutions By Bhawana Anand - May 29, 2019

There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting new markets